Abstract: at present, the domestic door and window industry is still in the rising period, but the growth rate has slowed down. At the same time, the decline in market demand and rising costs are only part of the dilemma of the door and window agency industry. The arrival of the Internet era and the strong rise of e-commerce have brought new challenges to the door and window industry.
What is O2O?
The so-called O2O, also known as online To Offline, that is, the opportunity to combine offline business with the Internet, making the Internet the foreground of offline trading. The essence of O2O, a new ecommerce model, is simply to bring online consumers to real stores-online payment for offline goods and services, and then offline access to services. Compared with the B2C and C2C modes in which purchased goods are stuffed into parcels and delivered to consumers by logistics companies, O2O provides opportunities for offline services that cannot or cannot be stuffed into cartons and e-commerce for offline consumption. O2O is online payment, the purchase of offline goods, services, and then offline to enjoy services, offline business opportunities combined with the Internet, so that the Internet become the foreground of offline transactions.
Ecommerce is a trend, in some areas, ecommerce is popular, frantically ransacking people's wallets, and in the door and window agency industry, the pace of ecommerce has not really taken off.
At present, the domestic door and window industry is still in the rising period, but the growth rate has slowed down. At the same time, the decline in market demand and rising costs are only part of the dilemma of the door and window agency industry. The arrival of the Internet era and the strong rise of e-commerce have brought new challenges to the door and window industry.
E-commerce is the mainstream trend in the future.
There is no doubt that e-commerce is the mainstream trend in the future, and with the gradual development of e-commerce, the model has gradually become diversified. But what model is most suitable for door and window ecommerce, which model is more likely to succeed is open to question. In this process, O2O mode has gradually entered the field of vision of door and window investment enterprises.
Realize seamless connection between online and offline.
For the traditional sales model, the development of O2O in the door and window agency industry means to give better play to the differential competitive advantage of their own service and experience, and to a certain extent resist the influence of the diversion of pure e-commerce. At the same time, we can enjoy the cost reduction and efficiency improvement brought about by online sales, and can enhance interaction with target consumers and enhance customer stickiness.
Industry people have pointed out that doors and windows as semi-finished products, the realization of online shopping must integrate offline resources, must establish a perfect connection between online and offline, and must make the whole sales process standardized and transparent. Offline services must be fully standardized and specialized, the value of channels must be fully and thoroughly transformed into services, and solutions for more competitive products must be provided.
"the seamless connection between online and offline is the direction of change in the future sales channel." For the door and window agency industry, to do a good job of online and offline virtual and real integration model, make full use of the Internet platform is the premise, at the same time, through the O2O model to better standardize the supply chain and production and sales process, with a new business model to promote business development. It can also help enterprises gain a better competitive advantage. However, compared with the traditional sales model, there are still many key points to pay attention to, such as doing a good job of customer consumption experience, forming customer data analysis, improving according to customer feedback and so on.
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