Abstract: as a necessary material for decoration, home building materials is also a mature industry. Household building materials mainly refer to the building materials used in family decoration, the products are more extensive, ceilings, tiles, doors, windows, locks, glass, lamps, floors, kitchen, wallpaper and so on are household building materials.
Recently, the forward-looking Industrial Research Institute's "2019 China Home Building Materials Industry Market Analysis report" shows that the overall domestic home building materials market is stable and fluctuates slightly. In 2019, the cumulative sales of building materials home stores above the national scale reached 1.00571 trillion yuan, up 4.1% from the same period last year.
1. Product classification of home building materials industry.
As a necessary material for decoration, home building materials is also a mature industry. Household building materials mainly refer to the building materials used in family decoration, the products are more extensive, ceilings, tiles, doors, windows, locks, glass, lamps, floors, kitchen, wallpaper and so on are household building materials.
If according to household building materials according to hard and soft equipment classification, including ceilings, tiles, doors, windows, locks, glass, floors, paint, pipes, plasterboard, switch tube spotlights, cabinets, kitchen bathroom and other hard-installed products, it also includes soft products such as decorative lamps, wallpaper, carpets, curtains, movable furniture and so on.
2. China's building materials household market as a whole keeps a low growth rate.
Looking at the situation of the national real estate market for the whole year of 2019: at the policy level, the central government has repeatedly stressed that "housing speculation" and "one city, one policy" continue to move forward; in terms of market performance, the increase in house prices narrowed in the first half of the year, overall prices stabilized, transactions in first-tier cities and hot second-tier cities remained stable as a whole, the overall downward trend in third-and fourth-tier cities was obvious, and the market differentiation in various cities intensified.
According to the National Real Estate Development Investment and sales situation in January-December 2019 released by the National Bureau of Statistics, the national real estate development investment in 2019 was 13.2194 trillion yuan, an increase of 9.9 percent over 2018, and the growth rate was 0.3 percentage points lower than that in January-November and 0.4 percentage points faster than in 2018.
Sales of commercial housing nationwide totaled 15.9725 trillion yuan, up 6.5 percent, down 0.8 percentage points from January to November. The area of commercial housing sales broke the rising trend for two consecutive months and returned to negative growth, with a cumulative growth rate of-0.1 percent from January to December 2019, down 0.3 percentage points.
Under the direct influence of the national real estate market, the national building materials home market maintained the mainstream trend of "overall stability and small fluctuations" in 2019, but the market did not rise sharply unilaterally, and the overall development remained low and stable. In 2019, the cumulative sales of home stores of building materials above the national scale reached 1.00571 trillion yuan, up 4.1 percent from the same period last year.
3. The prosperity of building materials home in China is rising steadily.
According to the "National Building Materials Home Prosperity Index BHI" jointly released by the Ministry of Commerce and China Building Materials Circulation Association, the overall operation trend of the national building materials home market is stable and improving in 2019. Among them, in December 2019, the national building materials household boom index (BHI) was 99.36, up 2.48 points from the previous month, up 5.63 points from the same period last year.
From the situation of each sub-index of BHI in December 2019, its manager confidence index, purchasing power index and employment rate index decreased month-on-month, while popularity index, sales ability index and rental index increased month-on-month, of which the popularity index rose 17.49 points month-on-month, the first increase. However, judging from the leading index of "managers' confidence index," it dropped 15.81 points in December from the previous month, 9.03 points lower than the same period last year. In addition to short-term off-season factors, it is also affected by the expected trend of the national real estate market. It is expected that as the real estate regulation and control policy continues to carry out efforts, the national real estate market may continue to cool down, and cities along all lines will continue to divide. Increasing downward pressure on the real estate market in third-and fourth-tier cities for the building materials home market, 2020 should also be a year to tap the stock real estate redecoration market.