Home - News - "Yuefeng" has been selected as China's 500 most valuable brands for 20 consecutive years, with a brand value of 115.748 billion yuan in 2023
"Yuefeng" has been selected as China's 500 most valuable brands for 20 consecutive years, with a brand value of 115.748 billion yuan in 2023
June 19, 2023
On the afternoon of June 15, the 2023 (20th) China 500 Most Valuable Brands launch conference was held in Beijing. "Yuefeng" brand ranked 61st with a brand value of 115.748 billion yuan, with a value increase of 12.012 billion yuan compared with last year. It ranks 3rd among the brands in Jiangsu region. This is the 20th consecutive time that Yuefeng Brand has been included in the China Brand Report since World Brand Lab compiled the report 20 years ago.
As one of the evaluation institutions in the industry, the experts and consultants of the World Brand Lab come from Harvard University, Yale University, Massachusetts Institute of Technology, Columbia University, Oxford University, Cambridge University and other top universities in the world, and its research results have become an important basis for the evaluation of intangible assets in the process of many enterprises. "China's 500 Most Valuable Brands" adopts the "income present value method" to evaluate brand value. Based on the economic method, it integrates consumer research, competition analysis and the prediction of enterprise's future revenue, and becomes one of the influential brand value evaluation standards in the industry.
